The festival was started by a group of passionate Irish expats in 1995 in order to celebrate St Patrick’s Day and New Zealand’s rich Irish connections.
The festival has evolved over the past couple two decades and now encompasses a broad range of cultural, sport and entertainment events.
The St Patrick’s Festival in Auckland has been managed and run by Crackerjack Events for more than two decades. Pam Glaser, her team and the St Patrick’s Festival Trust have a great working relationship and each year collaborate to bring this much loved festival to Auckland.
Some words from Pam Glaser – Founder and Managing Director of Crackerjack Promotions and the St Patrick’s festival Manager:
“We are a small quirky team of enthusiastic and experienced individuals. Due to our group dynamic we bounce off and work with each other perfectly. We all bring unique qualities and diversity to the company and are actually very good value to have around. We genuinely love what we do and love getting in and amongst all the action as we prepare and execute your dream event. No event is too small or too large – we always come together for larger events, so rest assured we will have you covered from bases.”
“A client once described me as having ‘the precision of a general and the delicacy of a diplomat’. Organising an event is my ultimate ‘high’. My marketing background and years of event experience makes me good at it”.
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